Wireless Access to Digital Assets
MANAGING DIGITAL SIGNAGE OVER CELLULAR NETWORKSFrom huge outdoor billboards to smaller indoor displays delivering dynamic advertising, digital signs are changing the way companies deliver ads and other types of information to the masses. The ability to remotely manipulate content on the fly — instead of on-site — saves companies a lot of time and money while supporting advertising efforts that drive revenue, but it requires the utmost WAN flexibility and reliability.
Business Needs
Remotely Managing Various Digital Displays
Whether located within restaurants, retail outlets, bank branches, or multi-store shopping complexes, digital display assets are being utilized more every year by both marketing and IT teams worldwide. For added security, most IT managers prefer keeping these devices air-gapped from more important POS and security systems. To avoid expensive wired lines and save on display relocation costs, they prefer them to operate wirelessly. With the right cellular hardware and cloud software, these teams can remotely manage their digital signage including things like digital billboards, rotating displays, counter menus, ordering kiosks, and more from a single pane of glass.
Solution Overview
Purpose-Built IoT Router and Antenna Kits
The Cradlepoint IBR650C Series is semi-ruggedized, cloud-managed LTE routers built for IoT, M2M, and industrial networks. With an embedded modem, the Cradlepoint COR IBR650C Series is ideal for use in high-availability portable or fixed applications such as surveillance cameras, digital signs, oil and gas monitoring, and Parallel Networking. Cradlepoint NetCloud Manager enables zero-touch deployment, remote management and reporting, and NetCloud Perimeter to provide reliable perimeter security for IoT and M2M device networks that can be difficult to secure with traditional networking methodologies. To connect with multiple Wi-Fi enabled displays within a single area, select the IBR600C, that comes with 2x2 MIMO Wi-Fi.
Poynting’s PUCK-4 antenna offers a small profile antenna for use in the IoT/M2M, Kiosks, ATMS, and Intelligent Signage applications. The PUCK-4 consists of a 3-in-1 antenna system within a single housing, featuring 2X2 MIMO LTE, and GPS/GLONASS. The 2X2 Cellular MIMO antennas (for 2G/3G/4G) cover the 698 to 3800 MHz band, this includes the most popular international LTE bands. Extremely ruggedized, this antenna can withstand extremely punishing outdoor environments. It pairs perfectly with the IBR650C - though if WiFi applications are needed with an IBR600C, the PUCK-5 is better suited to the task depending upon the application.
Benefits Observed
Flexible and Cost-Effective Connectivity
When problems arise, corporate IT teams can remotely determine their root causes — and often resolve issues — without the need of expensive truck rolls. In some settings, they also rely on Internet access for teams to remotely monitor surveillance footage and collect temperature data to determine how well each sign is functioning. Cloud-based visibility into signal strength, latency, cellular usage, and other factors keep IT teams informed so they can quickly switch from one carrier to another as needed. And marketing teams can easily deploy branded or third-party content from their CMS at a push of a button.
Our Team
Device Provisioning, Activation and Installation Services
For over 25 years the team at USAT has provided expert digital signage connectivity solutions to retail, branch, and advertising organizations. Our team provides top-tier support for every aspect of mission-critical fixed connectivity projects. Our solutions engineers configure, provision, kit, and ship all cellular devices hot and ready for immediate use. And when you utilize our installation services, our techs ensure your devices are functioning securely, reliably, and at peak performance on ultra-fast network carriers like Verizon.
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Recommended Devices for Digital Signage Applications
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Cradlepoint IBR650C
Poynting PUCK-4
Verizon SIM
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